An ICONIC Shoot at Sydney's famous IVY pool bar! Boxing Day, 2023

Photographer - Rui Jorge | @ruijorgejournal
Model - Nick Pes | @nickpes
Model - Luiz Fernando | @lf_ao

Location - The Ivy Pool Bar, George Street, Sydney, Australia

What happens when your small business get's approached by Australia's largest queer events promoter Poof Doof asking for you to design a full collection of Poof Doof x Rude Rainbow branded merchandise with a 2 month turn around time to have it designed, manufactured, shot and say yes!! That's what happened to us at the start of our Aussie summer in November 2023 with Poof Doof wanting the new merch range ready to launch for their first pool part of the summer on January 14th, 2024 at Sydney's iconic Ivy pool bar in the centre of the CBD.

It was an ambitious deadline and aside from custom fans we had never done a full merchandise collection for another brand before! We're always up for a challenge though and we managed to get the whole project along with product and an on-location shoot at the famous Ivy pool bar done and dusted with two weeks to spare!! We even managed to co-ordinate a big marketing campaign in DNA magazine to promote the pool parties! Poof doof was so impressed with our work that they came back to us to work together again on their June 2024 pride month parties! We'll save that story for another blog ;)

This photoshoot with our friend and photographer Rui Jorge, featuring models Nick Pes and Luiz Fernando came about in all of 3 days! We were informed by Poof Doof that they had somehow managed to secure Sydney's Iconic Ivy Pool Bar to shoot on a rare day of non-trading for boxing day, Dec 26, 2023. Somehow we managed to line up a photographer, models, assistants, stock and support for a shoot with a 3 day deadline the day after Christmas! Considering all the challenges to get this shoot off the ground we did it and the shots speak for themselves! It was an iconic shoot, with an iconic events promoter in an iconic location. 


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