If you had of told us that in only a few short years that Rude Rainbow would be organically featured on the front of DNA magazine we would have laughed it off.
But we are so proud to see our little brand growing each and every day and making its way in front of thousands of people around the world.
We were so excited to learn that our super comfy bamboo briefs made it onto the front cover of not only any DNA cover, but on the cover of the sexiest man alive edition!
Charlie looks absolutely amazing in them as you can see by the pics. And Christian did an amazing job at bringing everything together as he always does.
See below some snapshots of the shoot.